Most athletes want feedback.
Most athletes also forget the majority of what they're told within an hour of hearing it.
It’s not a character flaw - it’s natural. And it means the way you deliver feedback matters just as much as what you actually say.
Why Feedback Doesn't Stick
Feedback typically fails for one of three reasons:
It's too general. "You need to be more explosive off the line" gives an athlete nothing concrete to act on.
It comes too late. Feedback delivered days after a performance is disconnected from the physical memory of it. When you give feedback too late, the correction floats without an anchor.
It's too much at once. Athletes leave with five things to work on, get overwhelmed, and end up working on none of them.
But by structuring your sessions differently, you can address all three of these.
The Structure That Works
1. One Focus Per Session
Before your next session, pull up your athlete's Space in CoachNow and review their recent footage with a specific goal in mind.
You'll arrive knowing exactly what to address. Also, by focusing on one clear goal, you’re simplifying their training journey.
2. Show Before You Tell
Athletes are much better at seeing something than translating a verbal description into a physical correction.
Use CoachNow's slow-motion playback to find the relevant moment first. Let your athlete watch it, then slow it down to the key frame. Ask them what they notice. Self-identified corrections are retained far better than ones you provide.
3. Anchor the Correction to a Specific Moment
Instead of "your arm position breaks down mid-rep," say "at the two-minute mark, your elbow is dropping 15 degrees more than in your first set. Here's the exact frame."
Use CoachNow's annotation tools to draw the angle directly on that frame, circle the joint, and mark the exact moment it happens. Your athlete sees precisely what you're describing, further solidifying the feedback.
4. Compare to a Reference Point
Corrections land harder when athletes can see not just what's wrong, but what right looks like.
CoachNow's Versus Mode lets you run a problematic rep alongside a great one, side by side, frame by frame. The athlete isn't just taking your word for it, they're seeing it for themselves.
5. Close With One Action Item
End every session with a single, concrete thing your athlete should work on doing differently next time.
This could look like: "Next session, keep your weight back through the first two steps before you push. We'll record it and compare to today."
That instruction gives your athlete something to hold onto and sets up the next review before it even happens.
The Follow-Through
Feedback without review is only one part of the puzzle.
CoachNow keeps your process organized. Every annotated video, voice note, and piece of feedback lives in your athlete's Space in chronological order. Before each session, you can see exactly what you covered last time and what to look for in their latest footage.
Build review into your process every session, not just when something feels wrong. The athletes who improve fastest have coaches who are monitoring their progress (and their setbacks) consistently.
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Frequently Asked Questions
How do you structure a feedback session for athletes?
Start with one specific focus, not a list of corrections. Show the athlete their footage before you explain anything, anchor your feedback to a specific moment in the video, compare it to a reference point so they can see what good looks like, and close with one concrete action item to carry into their next session.
Why doesn't coaching feedback stick with athletes?
Most feedback fails for three reasons: it's too general to act on, it's delivered too long after the performance, or it covers too many things at once. Specific, visual, timely feedback is retained significantly better than verbal-only corrections.
How many things should a coach focus on in a feedback session?
One. Athletes who leave a session with a single, specific correction to work on consistently outperform those given multiple things to address at once. If there are several issues, prioritize the one that's either causing the others or limiting performance the most, and return to the rest in future sessions.
What's the best way to give athletes video feedback?
Use slow-motion playback to find the key moment, annotate directly on the frame to make the correction visible, add a voice-over to walk the athlete through what you're seeing, and close with one action item for next session. Sending annotated video feedback to an athlete's dedicated channel means they can review it between sessions, as many times as they need to.
How does video feedback improve athlete retention?
Video feedback gives athletes something concrete to connect a correction to. When they can see the exact frame where their technique breaks down, the correction is no longer abstract. Visual feedback anchors the instruction to a real moment, which is far more memorable than a verbal description alone.
How often should coaches review athlete footage?
Every session, not just when something goes wrong. Coaches who review footage consistently develop sharper pattern recognition, catch errors earlier, and arrive at each session knowing exactly what to address, rather than working from impressions that fade between sessions.
What is Versus Mode and how does it help with feedback?
Versus Mode is a side-by-side video comparison tool in CoachNow that lets coaches run two clips simultaneously; a problematic rep next to a clean one, or current footage alongside footage from a previous session. It makes the difference between what's wrong and what's right immediately visible, without relying on a verbal description to bridge the gap.
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