This week,

We wanted to share an inspiring example from one of our CoachNow users, Joey Sankey at Sankey Lacrosse, and how he's optimized the onboarding process with his unique approach at www.laxcoachnow.com. It’s a great case study on creating a personalized and engaging experience for athletes, and I think you’ll find it valuable for your own coaching practices.

Let’s dive in.

Establishing a Unique Online Presence

Joey understood that having a distinctive online brand could streamline communication with his athletes. By setting up a dedicated site such as www.laxcoachnow.com, he provided athletes with a centralized location to access all necessary onboarding information and resources.

CoachNow lacrosse training app introduction - personal coaching feedback platform for lacrosse players to improve technique and elevate performance

Interactive Tutorials and Best Practices

Joey has also developed interactive tutorials that highlight best practices tailored to the sport. These tutorials help new athletes start off on the right foot, ensuring they understand how to use the platform’s features to their full advantage.

Incorporating Engaging Video Content

One of Joey’s successful strategies was using video content to welcome new athletes. These videos provide a personal touch and make the onboarding process feel more inviting. Plus, visuals can often simplify complex information, making it easier for athletes to absorb and apply what they learn.

Joey Sankey lacrosse coach profile - Sankey Lacrosse founder and UNC all-time leading points scorer, 2015 MLL Rookie of the Year, demonstrating CoachNow app features

Continuous Support and Feedback Loops

Perhaps most importantly, Joey maintains an ongoing dialogue with his athletes through continuous updates and feedback loops. This shows a commitment to their growth and development, which greatly enhances the athlete’s experience and trust in the process.

Clear Navigation and Resource Availability

Joey's site is thoughtfully organized to ensure athletes can easily find what they need. From tutorials to practice materials, everything is laid out intuitively. This ease of navigation encourages athletes to engage more deeply with the available resources.

CoachNow FAQ section - frequently asked questions about coaching platform including what is CoachNow, coaching video providers, platform access, and pricing after free trial

Benefits for YOU.

Adopting a similar strategy can lead to enhanced engagement, satisfaction, and a more tailored learning experience for your athletes. Plus, it helps build a strong community around your coaching brand.

Joey's approach isn't just about onboarding; it's about building a coaching practice that works smarter, not harder. 

By creating a personalized experience for his athletes, he's doing more than streamlining communication. He's showing his athletes that he cares enough to invest in their success from day one.

Your athletes are waiting. Let's get them set up right.